Ski Moms Talk to Connie Marshall, Alta's First Marketing & PR Director

In this episode Nicole and Sarah host ski mom Connie Marshall, the first Director of Marketing and PR at Alta Ski Area in Alta, Utah. Connie grew up in Ohio, her family loved the outdoors, they hiked a lot and skied as much as they could.  Connie learned to ski at Clear Fork (in central Ohio), a ski area built on a reclaimed garbage dump. 

Connie first saw Alta when she was in 6th grade during a visit to her aunt and uncle’s home. Connie’s Uncle Chic was the then GM of Alta. She took her first flight (on TWA) in her first pair of blue jeans. (To hear Connie talk about it, it sounds like just yesterday.)

After her first visit out west, she knew she wanted to get back there. After college when her dreams of the Peace Corp did not come true, Connie headed back to Alta and got a job working in the ticket office.

And from there one thing led to another, Connie spent 44 years working at Alta in a number of roles. Her last role before retiring was as the Marketing and PR Director. 

Connie tells us about her early days at Alta and her tips for navigating the resort area for those visiting now.  If you are visiting on a Friday, Saturday, Sunday or a holiday you need to make a parking reservation ahead of time. And the ski school is amazing, it’s a great place to learn or improve your skills. 

Alta is on both the Ikon Pass and Mountain Collective Pass.

Keep up with the Latest from Alta:

Website: https://www.alta.com/plan-your-trip
Instagram: https://instagram.com/altaskiarea
Facebook: https://www.facebook.com/altaskiarea
Alta Ski School: https://www.alta.com/ski-school

Please Help Support our Podcast:
Check out the Ski Pack at

SHOP HERE

Use Code SKIMOMS for 15% off all labels. Code is not valid on sale items or stamps. Other restrictions may apply. 

There  are 4 events happening this year at: Sugarbush, Sunday River and Stratton, plus a cross country skiing event at the von Trapp Family Lodge in Stowe. Register here, spots are limited https://www.theskimoms.co/events

Hey Ski Moms—let’s talk staying warm.  Ski Haus isn’t just a gear shop—it’s where smart ski moms go to get outfitted for the whole family.  Head to skihaus.com to check store hours and directions.

Find your perfect family-friendly mountain stay—or list your own!
 👉 Browse or list at Ski Mom Family Rentals