Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)

In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection. 

Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap.  Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!). 

Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills. 

Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.

We loved learning about Wild Rye and can’t wai

Loam Pass, the premier North American mountain biking pass, gives you over 80 days of access to some of the best mountain biking destinations across the country.
Use code: SKIMOMS15 to save 15% off your order here.

Save 20% off your Skida orders https://skida.com/discount/SKIMOMS20

Skida is committed to local production, limited edition products, and a fresh perspective.

Each season Skida delights old and new brand fans with whimsical prints for everyone in the family (including dogs!). Practical and pretty, layering on Skida pieces for your winter adventures feels like bringing along a friend. 

Save 20% off your orders at www.nikwax.com 

In the USA, use code SKIMOMS24 
In Canada, use code SKIMOMS24CA   
Code good thru 10/1/24 and cannot be combined with other offers