Ski Moms Fun Podcast

Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)

July 28, 2023 Nicole Season 3 Episode 4
Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)
Ski Moms Fun Podcast
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Ski Moms Fun Podcast
Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)
Jul 28, 2023 Season 3 Episode 4
Nicole

Send us a Text Message.

In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection. 

Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap.  Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!). 

Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills. 

Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.

We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)

Keep up with the Latest from Wild Rye

Website: https://wild-rye.com

Instagram:https://instagram.com/wild_

Loam Pass, the premier North American mountain biking pass, gives you over 60 days of access to some of the best mountain biking destinations across the country.

Use code: SKIMOMS15 to save 15% off your order here.

Save 15% off your order at Skida.com with CODE SKIMOMS15 at checkout.

 



Shop the 2024 Ski Moms Guide to Father's Day

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Show Notes

Send us a Text Message.

In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection. 

Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap.  Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!). 

Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills. 

Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.

We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)

Keep up with the Latest from Wild Rye

Website: https://wild-rye.com

Instagram:https://instagram.com/wild_

Loam Pass, the premier North American mountain biking pass, gives you over 60 days of access to some of the best mountain biking destinations across the country.

Use code: SKIMOMS15 to save 15% off your order here.

Save 15% off your order at Skida.com with CODE SKIMOMS15 at checkout.

 



Shop the 2024 Ski Moms Guide to Father's Day

Support the Show.

Keep up with the Latest from the Ski Moms!
Website:
www.skimomsfun.com
Ski Moms Discount Page:
https://skimomsfun.com/discounts
Ski Moms Ski Rental Homes
Join the 10,000+
Ski Moms Facebook Group
Instagram:
https://instagram.com/skimomsfun

Send us an email and let us know what guests and topics you’d like to hear next!
Sarah@skimomsfun.com
Nicole@skimomsfun.com