Ski Moms Talk to Connie Marshall, Alta's First Marketing & PR Director

In this episode Nicole and Sarah host ski mom Connie Marshall, the first Director of Marketing and PR at Alta Ski Area in Alta, Utah. Connie grew up in Ohio, her family loved the outdoors, they hiked a lot and skied as much as they could.  Connie learned to ski at Clear Fork (in central Ohio), a ski area built on a reclaimed garbage dump. 

Connie first saw Alta when she was in 6th grade during a visit to her aunt and uncle’s home. Connie’s Uncle Chic was the then GM of Alta. She took her first flight (on TWA) in her first pair of blue jeans. (To hear Connie talk about it, it sounds like just yesterday.)

After her first visit out west, she knew she wanted to get back there. After college when her dreams of the Peace Corp did not come true, Connie headed back to Alta and got a job working in the ticket office.

And from there one thing led to another, Connie spent 44 years working at Alta in a number of roles. Her last role before retiring was as the Marketing and PR Director. 

Connie tells us about her early days at Alta and her tips for navigating the resort area for those visiting now.  If you are visiting on a Friday, Saturday, Sunday or a holiday you need to make a parking reservation ahead of time. And the ski school is amazing, it’s a great place to learn or improve your skills. 

Alta is on both the Ikon Pass and Mountain Collective Pass.

Keep up with the Latest from Alta:

Website: https://www.alta.com/plan-your-trip
Instagram: https://instagram

Participating destinations include:
🏔️ Steamboat 🏔️ Winter Park Resort 🏔️ Arapahoe Basin 🏔️ Palisades Tahoe 🏔️ Mammoth Mountain 🏔️ Big Bear Mountain Resort 🏔️ Snow Valley Mountain Resort 🏔️ Stratton Mountain Resort 🏔️ Sugarbush Resort 🏔️ Snowshoe Mountain Resort 🏔️ Crystal Mountain 🏔️ Schweitzer Mountain Resort 🏔️ Deer Valley Resort 🏔️ Solitude Mountain Resort 🏔️ Tremblant Resort 🏔️ Blue Mountain Resort

Join us at the Snowbound Expo in Boston at the Menino Convention & Exhibition Center from November 14-16, 2025. Get your $5 day passes or $10 weekend tickets with code MOMTRENDS10 here.

Shop the Diamant Weekend Warrior Bag 2.0 at www.diamantskiing.com and use code SKIMOMS to save 10%

Invest in your season with this TSA Approved carry-on boot bag, it's a game changer and built to last. 

SHOP HERE

Use Code SKIMOMS for 15% off all labels. Code is not valid on sale items or stamps. Other restrictions may apply.