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Meet Chie Addington, the Chief Administrative Officer at Töst Beverages (based in Vermont!). Töst is an alcohol free, sparkling, all natural, low calorie celebratory beverage. Töst comes in two flavors, original and rose - and we love the both!
We hear the story that led to founding Töst and talk about how they decided to make a new category of beverage instead of dealcoholized wine. There was a lot of work and exploration that went into finding the perfect taste and right feel.
We originally found our way to Töst after we published an article about skiing and alcohol. Skiers are 43% more likely to be involved in a crash when alcohol is involved. In the past 5 years, 3.8 million people reported injuries while skiing that were a direct result of alcohol consumption. And while we love a good cocktail, we wait till apres to enjoy. We talk about the trend towards non-alcoholic options on mountains and in ski town restaurants. Chie points to a more health conscious society and better non-alcoholic options like Töst.
Chie tells us about growing up skiing in Japan, ranging from smaller local mountains to the epic resorts of Hokkaido. Chie describes the mountainside cuisine and warm teas at the Japanese ski resorts. Nowadays, Chie and her family spend a lot of time at Bromley Mountain in Vermont.
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