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To kick off January, National Learn to Ski & Snowboard month, we talk with Peggy Hiller, the CEO of PSIA-AASI. PSIA-AASI is a professional membership organization that includes over 32,000 snowsports instructors. As the CEO, Peggy is responsible for the national entity, there are also 8 regional entities.
Peggy tells us about the history of PSIA-AASI, the world’s largest organization dedicated to educating people how best to teach skiing and snowboarding. The organization focuses on deveoping the teaching skills and people skills needed to be a great snowsports instructor.
We learn about the certification levels and process, and the various specialty skill courses offered. Peggy recommends that when booking a lesson we request “a certified instructor”, which means the instructor has completed some PSIA certifications.
Peggy also tells us about her trip to Levi, Finland to attend a global ski industry event called Interski. The event brings together industry experts from 35 countries to share learnings and best practices for all things snow sports.
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